Google Play Store optimization.
Here is a list of primary Google play store app ranking factors:
- Number of ratings
- Number of installs and uninstalls
- App involvement (frequency of use)
- Growth of downloads in the nearest 30 days
- Backlinks to your app
That is quite a good deal of applications, isn’t it? Sounds like a great news for all smart gadgets users out there, but not as good for app developers. But here is one thing – before people use apps for diverse purposes, they tend to search for these. So, ASO is not only about traffic, it’s also about conversion. Some people call it “App Store SEO”, because of its similarity with web Search Engine Optimization.